Naming
Social Media
Website Copy
Northern Europe’s first razor subscription brand turned heads the moment it set foot on the scene. In an industry petrified of even a stray body hair, Estrid flipped the script, redefining our relationship with the fluff and fuzz Mother Nature blessed us with. I helped them cut through the noise and grab the attention of an audience tired of empty promises, with punchy copy that demands a double take.
IG BIO
Celebrating body hair in all its fluffy, shaggy and fuzzy glory.
Welcome Email
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Cha-ching! You’re in.
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Warning: soft and fuzzy inbox hugs loading.
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*drum roll please*
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Welcome to our self-love club. Sit back, relax, and keep your eyes open for future breaks (hello ASMR ☁️) from reality + much more.
[picture of dog with sheet mask] Psst, this could be you soon. In the meantime... stay fuzzy, shaggy or smooth – whichever feels good to you.
Blog Post Sample
Shaving your legs for the first time is a pretty big deal. So who did you turn to for your super-smooth support? Your mom? Sister? Best friend? Their intentions were good, but their methods? Well, they kinda failed. Armed with little more than determination, we dove in, facing our fears (and our legs) the old-fashioned way. And that’s when we got to know the mess, the occasional bloodshed (oops!), and those rusty razor moments that have unfairly given shaving a bad rap.
Whether you’re a shaving rookie or a seasoned pro, achieving a smooth, stress-free shave is easy with our expert tips.
