Social Copy
Newsletter
Website Copy
I worked with Twice to create copy that is consistent with their tone of voice. From emails to social, the brand's ethos and unconventional spirit (especially in a pretty dormant dental industry) oozes from every word.
What is it?
Twice redefines the standard oral care scene, pioneering a holistic approach that weaves together premium ingredients and cutting-edge science to revolutionize your daily routine.
Some snippets
Empowering smiles, reimagining oral care. Because whoever said a smile can't change the world clearly wasn't using the right toothpaste.
Halloween newsletter
Subject line
Missing this deal…
will haunt you Twice.
Think Freddy Krueger is scary? Try reading the back of a big-brand toothpaste tube. That stuff gives us the chills. This Halloween, keep your candy close but your tube of Twice even closer. We'll protect your teeth from all the bad guys out there.
We've got your precious smile covered—just remember to TRICK, TREAT, BRUSH, REPEAT.
Look Good
Clean dental care lies at the root of everything we do.
That's why we say no to SLS, parabens, charcoal, and triclosan.
Feel Good
Filled with a powerhouse of vitamins A, C, E, and soothing aloe vera, our formula creates perfect harmony in your mouth. With proven ingredients that effectively combat cavities, sensitivity, and pesky stains, it's your daily ticket to a healthier, brighter smile.
Do Good
The first toothpaste born for its purpose: to make people smile, literally. Every purchase provides life-changing dentistry to people in need.
Your smile lasts a lifetime. Better think twice about what you’re brushing with.
